Recently, the OTT market has shown remarkable growth.
Today, we live in an era where movies, dramas, and entertainment shows can be enjoyed easily at home or on the go.
As OTT platform prices continue to increase,
interest in free streaming services is naturally growing.
Let’s examine the background of OTT and the rise of free services.
What is the origin of OTT platforms?
Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.
As content became available through portable devices,
the user base grew rapidly.
As outdoor activities decreased during COVID,
OTT usage increased dramatically.
The appeal and limits of OTT services
The biggest advantage of OTT is the freedom to choose what you want to watch.
Platforms like Netflix, Wavve, and TVING continuously release diverse content.
But there are downsides as well.
Price increases and pay-per-view models add pressure.
Recently, complaints about rising fees have become more common.
What is ad-supported streaming?
Free platforms allow viewing in return for advertisements.
Viewers enjoy various genres without paying.
FAST services are becoming more popular.
Both users and providers benefit from the click here ad model.
Why ad-based platforms are rising
FAST services are quickly settling into the market.
Economic pressure pushed FAST growth.
Emerging FAST platforms are gaining attention.
With news, sports, and entertainment, interest continues to rise.
In conclusion
Users seek alternatives as OTT pricing increases.
Comparing services and choosing what fits your lifestyle can be enjoyable.
The future of streaming looks promising.